One great way to expand your jewelry business is to sell on Amazon. Not only does this give you access to a wider audience, but it can also be a great way to boost your sales and reach new customers. However, before you start selling on Amazon, there are a few things you need to know.
Amazon’s Requirements For Selling Jewelry
Though Amazon is usually flexible with the products sold online, this is not the case when it comes to jewelry. Amazon has some strict requirements, which you must meet in order to sell jewelry on the site. These requirements are in place to protect both Amazon and its customers. Therefore, make sure you meet the following requirements before proceeding.
You Need A Professional Selling Plan
The most important requirement is that you have a “Professional Selling Plan.” This means that you need to be an experienced seller with a track record of success. Therefore, if you have never sold anything on Amazon before, you cannot sell jewelry until you’ve established a prior track record.
If you have previous experience selling on Amazon, then you can upgrade to a Professional Selling Plan. To do this, you need to find the upgrade option on your Seller Account.
Your Past Selling Performance Must Be Good
Another requirement is that your past selling performance must be good. This means that you have to have a high feedback score and few, if any, negative feedback entries. In other words, you need to be a trustworthy and reliable seller.
Furthermore, you need to maintain a minimal order-defect rate, cancellation rate, and late-shipment rate. These rates are:
– Order Defect Rate: less than 1%
– Cancellation Rate: less than 2.5%
– Late-Shipment Rate: less than 4%
Your Jewelry Must Be High-Quality And Unused
Amazon has strict requirements for your jewelry products, as well. In particular, you need to make sure that your jewelry is made from high-quality materials. For example, all gold and silver must be 14 karats or higher. Furthermore, all gemstones must be conflict-free and sourced from reputable suppliers.
It is also important to note that you are not allowed to sell used jewelry, such as pre-owned vintage or antique jewelry, on Amazon. All products must be new and unused.
Tips For Successfully Marketing And Selling Jewelry On Amazon
Now that you know the requirements for selling on Amazon, here are some tips to help successfully market and sell jewelry on the site.
SEO Optimize The Listing
When creating your listing, be sure to optimize it for SEO(search engine optimization). This means using the right keywords and phrases so that potential customers can easily find your products.
To do this, first, you need to research which keywords and phrases people are using to search for jewelry on Amazon. You can use a tool such as Google AdWords Keyword Planner, or Amazon Keyword Tool to help with your SEO keywords.
Once you have a list of keywords, be sure to include them in your listing title, product description, and tags. This will help your listing appear higher in Amazon’s search results.
However, make sure you follow Amazon’s product listing guidelines. The following information is required in Amazon’s product listings:
– Product title
– Product description
– Bullet points
– Product category
– Product type
– Search terms
Add Dazzling Photos
People love to see photos of jewelry, so include plenty of high-quality images in your listing. In particular, be sure to include at least one close-up photo so that potential customers can see all the details.
If you have a model, consider using photos of the model wearing the jewelry. This can help potential customers visualize how the piece would look on them.
However, in addition to guidelines regarding product listings, there are guidelines you need to follow when it comes to photos. The following are the guidelines for uploading photos to your product listing:
– Photos must be at least 1000 pixels on the longest side
– Photos must have a white background
– Photos cannot contain watermarks, logos, or text
– Jewelry piece must fill at least 85% of the image
Keep Up With The Trends
To be successful in selling jewelry on Amazon, it’s important to keep up with the latest trends. By doing so, you can offer products that customers are actually seeking. You can stay up-to-date on the latest jewelry trends by following fashion blogs and magazines.
Provide Great Customer Service
Another way to be successful selling jewelry on Amazon is to provide excellent customer service. This includes responding to customer questions and concerns quickly and efficiently.
It is also important to make sure that your shipping times are fast and that your products arrive well-packaged and in good condition.
Remember, most people buy from sellers who have superior reviews. So, make sure you are providing a great experience for your customers from start to finish.
Promote Your Products On Social Media
Finally, don’t forget to promote your products on social media. This is a great way to reach potential customers who may not be searching for jewelry on Amazon.
Post high-quality photos and include links back to your Amazon listing in your posts. You can also run ads on social media platforms, such as Facebook and Instagram. These ads typically have higher conversion rates than other types of advertising. They are also fairly inexpensive, costing only a few dollars per day.
The Bottom Line
Now that you know Amazon’s requirements and how to best market your jewelry, it’s time to start selling. Just remember to follow all of Amazon’s guidelines and to provide an excellent experience for your customers. With a little hard work, you can be successful in selling jewelry on Amazon.