If you’re an entrepreneur and you want to sell jewelry on Instagram, then this article will set you up for success. Here we will outline how to create a Business Instagram account and how to use it to attract customers to your jewelry shop. So, whether you’re just starting out or you’ve been in the business for a while, be sure to follow these tips to learn how to successfully sell jewelry on Instagram.
How To Setup An Account For Your Jewelry Business
Though it may be tempting to use your personal Instagram account, it’s best to create a separate “Business Instagram” account for your jewelry business. This will allow you to more easily connect with potential customers and track your success. Follow the steps below to create an Instagram account for your jewelry business.
Create A Business Account
The first step is to create a Business Instagram account. To do this, go to your settings and select “switch to business profile.” Once you’ve done this, you’ll be able to add information about your business, such as your contact information, website, and address.
Use An Appropriate Username Handle
When choosing a username handle, make sure it’s something that represents your brand. For example, if your jewelry business is called, “The Diamond Store,” then your username handle could be “@thediamondstore.”
Write A Compelling Biography
Your biography is an important part of your Instagram account because it’s one of the first things people will see. So, make sure to write a bio that is both compelling and on-topic.
For example, you could say something like, “The Diamond Store is the leading provider of high-quality diamonds. We offer a wide selection of loose diamonds, engagement rings, and more.”
Upload A Profile Picture
Your profile picture should be the best representation of your business. For example, you could use your company logo or a picture of one of your best-selling jewelry pieces.
How To Use Instagram To Attract Customers To Your Jewelry Shop
Now that you’ve created your Business Instagram account, it’s time to start attracting customers. Here are a few tips on how to do just that.
Stay On Brand
Though it may be tempting to post non-related photos, it’s important to stay on brand. This means only posting photos that are related to your jewelry business. For example, you could post photos of your jewelry pieces, behind-the-scenes shots of your business, or photos of people wearing your jewelry.
Upload Dazzling Photos
When it comes to posts, quality is more important than quantity. So, make sure to only post high-quality images that represent your brand well. This means using professional photos or well-lit, high-resolution photos.
Write Engaging Descriptions
In addition to posting high-quality photos, you should also write engaging descriptions. This means writing descriptions that are both compelling and on-brand. For example, you could say something like, “The Diamond Store is the leading provider of dazzling pink diamonds. We offer a wide selection of loose pink diamonds, engagement rings, and more.”
Utilize Hashtags Effectively
Hashtags are a great way to reach new potential customers. So, make sure to use relevant, popular hashtags in your posts. For example, if you’re selling diamond rings, you could use hashtags such as “#diamondring” or “#engagementring.”
Include A Call-To-Action
Make sure to include a call-to-action in your posts. For example, you could say “Click the link in our bio to shop now!” or “DM us for more information.”
Engage With Your Audience
Engaging with your audience is key to growing your customer base. So, make sure to like and comment on the posts of other people, as well as respond to comments on your own posts. This will help indicate to potential customers that you’re active and engaged, and it will also help you build relationships with other people in your industry.
Market With Instagram Ads
Another great way to attract customers is to use Instagram Ads. This is a paid marketing tool that allows you to reach a wider audience with your posts. For example, you could use Instagram Ads to target a segment or group of people who have engaged with jewelry businesses similar to yours in the past.
Overall, using Instagram to sell jewelry is a great way to reach potentially new customers. By following the tips in this article, you can create a Business Instagram account that will help you win new customers and grow your business.