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How To Sell Jewelry To Retail Stores

How To Sell Jewelry To Stores

When you’re starting a business, one of the most important things to do is get your product in front of as many people as possible. And one of the best ways to do that is by selling your product to retailers. Retailers can help you reach a much wider audience than you could on your own, and can also give your product the credibility it needs to succeed.

How do you go about selling your jewelry to retailers? This article will give you tips to successfully navigate this process.


Tips To Prepare Before Selling To Retailers

Before going out to meet retailers, you need to make sure you’re prepared. Below are a few tips to prepare your business and your presentation before selling your jewelry.

Make Sure Your Business Ready To Sell To Retailers

Once retailers sell your product, the number of customers you have will increase dramatically. As a result, you need to make sure your business is ready to handle this influx in customers. This means having a solid business plan, a well-stocked inventory, and the ability to fulfill orders quickly and efficiently.

Create A Demand For Your Jewelry

Retailers won’t sell your jewelry if there isn’t a demand.  So, before you even start approaching retailers, make sure there’s a market for your product. You can do this by promoting your jewelry online, through social media, and by getting word-of-mouth interest started.

You can also start selling your jewelry at trade shows and other events. This will help you not only gauge the demand for your jewelry items, but also get your jewelry in front of potential retailers.

Research Local Retailers

Before you start approaching retailers, you need to research which ones would be a good fit for your jewelry. This means looking at the type of jewelry they sell, their target market, and their location. You should also try to find out what other brands they sell, as this will give you a good idea of how likely they are to add your jewelry to their product line.

Once you’ve done your research, you should create a list of potential retailers to approach.


One of the best ways to find and meet retailers is by networking. Attend industry events, trade shows, and other functions where retailers are likely to be present. You can also reach out to your personal network of friends and acquaintances to see if they know of any retailers who might be interested in your jewelry.


Tips For Successfully Selling To Retailers

Now that you’re prepped and ready to sell your jewelry to retailers, it’s time to start approaching them. Below are some tips for successfully selling your jewelry to retailers.

Contact The Right Person

The process will be infinitely slower (and oftentimes will go nowhere) if you try to sell your jewelry to the wrong person. When you’re doing your research on potential retailers, make sure to find the jewelry buyer or other decision-maker. This may be the owner, manager, or buyer for the store.

Once you’ve found the right person to contact, make sure you have their correct contact information. The last thing you want to do is waste time researching a potential buyer and then not be able to get in touch with the right person.

Perfect Your Pitch

Now that you know who you need to contact, it’s time to perfect your pitch. When you’re selling your jewelry to retailers, you need to be able to articulate why they should sell your jewelry in their store. This means having a well-thought-out and convincing pitch.

Some things you should include in your pitch are: 

-An explanation of what makes your jewelry unique

-The target market for your jewelry

-Why you think the store would be a good fit for your jewelry

-Current pricing for your jewelry 

-Any sales or promotions you’re currently running

Be Persistent!

When you’re selling your jewelry to retailers, you need to be persistent. This is because it can often take a while to get a response from retailers, and you don’t want your jewelry to fall off their radar.

One way to be persistent is by following up with retailers after you’ve sent them your pitch. You can do this by sending them a quick email or giving them a call. Just make sure you don’t come across as too pushy or aggressive, as this will only cause potential buyers to walk away.

Showcase Your Best Jewelry

When you’re selling your jewelry to retailers, you need to make sure you’re showcasing your best work. This means choosing the pieces of jewelry that you believe are most likely to sell and that best represent your brand.

You should also make sure your jewelry is well-packaged and presented. This will give retailers a good impression of your brand and make them more likely to sell your jewelry in their store.

Negotiate A Reasonable Retail Price

One of the most important things to do when selling your jewelry to retailers is to negotiate a reasonable retail price. This means taking into account the wholesale price of your jewelry, the cost of shipping and handling, and the retailer’s markup.

You should also make sure you’ve placed timelines into your contract for payment details. In short, you need to be satisfied and comfortable with the terms of the contract.

Maintain The Relationships You’ve Built

Once you’ve successfully sold your jewelry to retailers, it’s important to maintain the relationships you’ve built. This means staying in touch with the retailers you’ve sold to, and keeping them up-to-date on any new products or promotions you’re running.

You should also make sure you’re providing good customer service, and that you’re always available to answer any questions or concerns they may have.


Final Thoughts

By following these tips, you’ll be on your way to successfully selling your jewelry to retailers. Just remember to be patient, persistent, and always put your best foot forward. With a little hard work, you’ll be able to get your jewelry in stores in no time!