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What Is The Average Markup on Jewelry?


As an entrepreneur, it’s important to understand the markup that is applied to jewelry as part of developing your jewelry business plan. This knowledge will help you set appropriate prices for your own jewelry business, as well as understand what others are charging. There are several factors that go into determining how much markup is applied to jewelry, and we’ll outline them in this article as part of your comprehensive jewelry business plan. We’ll also give you a guideline for how much markup you should apply to your own jewelry, ensuring your pricing strategy supports your business goals.

Why Do Retailers Need To Mark Up Jewelry?

In order to make a profit, all businesses need to mark up the products they sell. The markup is the difference between the wholesale price and the retail price. Wholesale prices are the prices that manufacturers or distributors charge for their products. Retail prices are the prices that businesses charge consumers for products. In order for a jewelry business to make a profit, they must mark up their jewelry enough to cover their costs and then some.


What Is The Average Markup On Jewelry?

The average markup on jewelry varies depending on several factors but is typically around 50-100%. This means that if a piece of jewelry costs the retailer $100, they will charge the consumer $150-$200 for it. Of course, there are always exceptions to this rule. Some businesses mark up their jewelry more, and some mark it up less.


Factors That Affect Jewelry Markups

There are several factors that play into how much markup is applied to jewelry. These include labor costs, cost of materials, overhead costs, inflation, retail price vs wholesale price, supply and demand, etc. We’ll outline some of these factors in more detail below.

Labor Costs

One of the biggest factors that affect markup is labor costs. Jewelry is often handmade, which means that it takes longer to produce than mass-produced items. This means that labor costs are often higher for jewelry businesses.

Cost of Materials

Another factor that affects markup is the cost of materials. Jewelry is typically made with precious metals and gemstones, which can be expensive. The markup on jewelry must be high enough to cover the cost of these materials.

Overhead Costs

All businesses have overhead costs, which are the costs associated with running the business itself. These costs can include rent, utilities, insurance, etc. All of these costs must be covered by the markup on jewelry.


Inflation is another factor that affects markup. As the cost of living goes up, businesses must mark up their products accordingly in order to maintain their profit margins.

Supply And Demand

Supply and demand is another factor that affects markup. If there is more demand for a certain piece of jewelry than there is supply, businesses can mark up their jewelry more. This is because consumers are willing to pay more for a product that is in high demand.

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How Much Should You Mark Up Your Jewelry? 

Now that we’ve outlined some of the factors that affect markup, you may be wondering how much markup you should apply to your own jewelry.

As a general rule of thumb, you should mark up your jewelry by at least 50-100%. This will ensure that you cover all of your costs and make a profit. However, there are a few other factors to consider before you decide on your markup price.

Make Sure Your Are Making A Profit

Of course, you can mark up your jewelry more or less, depending on the factors we outlined above. If labor costs are high, you may need to mark up your jewelry more in order to make a profit. At the end of the day, you need to ensure you are making a good profit on each piece of jewelry you sell. Therefore, you will occasionally need to adjust your markup price to keep a consistent profit.

Consider Your Target Market

Another factor to consider is your target market. If you are selling high-end jewelry, you may be able to mark up your jewelry more than if you were selling lower-priced pieces. This is because consumers who are buying high-end jewelry are typically expecting to pay a higher price.

Research Prices Of Competitors

Finally, you should always do some research before marking up your jewelry. Look at the prices of your competitors and see what they are charging for similar pieces. This will give you a good idea of what markup is appropriate for your area.

Wholesale Price Vs Retail Price

How much you markup your jewelry also depends on if you are selling directly to customers or to retailers wholesale. When selling wholesale, you typically markup your jewelry by 50-60%. However, when selling directly to customers (or when your retailers sell to them), the retail markup of your jewelry is usually 100-200%. The reason the markup is so much higher when selling retail is that retailers need to make a profit, as well.

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As you can see, there are a lot of factors that affect markup on jewelry. As a business owner, you need to take all of these factors into consideration when setting the price for your jewelry. By taking the time to do this research and math, you can be sure that you are marking up your jewelry at a fair and profitable price.